We write about e-commerce, in-house development and the questions clients ask most. Below are the topics we cover — full articles are being added gradually.
A rented platform has a lower entry price but is paid monthly — the subscription, add-on licences and fees for extra features. Custom development is a one-off investment with no monthly licences. The difference shows when you add both up over the whole life of the shop, not just the first invoice.
The choice of carriers and payment gateway affects both conversion and warehouse work. Before launch it pays to settle how labels are generated, how payments are matched to orders and how order states flow into accounting. The earlier this is set up, the less manual work remains after launch.
Before launch you need unique titles and descriptions for categories and products, a correct heading structure, readable URLs, alt texts on images and duplicates from product variants resolved. On a bilingual site, hreflang tags belong here too so search engines show the right language version.
With your own code you are not tied to one supplier — anyone else can take the site over and changes are not limited by what a platform allows. At handover the code should come with deployment notes and access to hosting and the domain, so the project is fully yours, not just on the invoice.
Tell us what you would like to read about — we pick topics based on what clients ask most often.
Tell us what you need. We will get back within 24 hours with a proposed solution and an indicative price.
